Lost Einsteins, Forgotten Superstars, and How the Beatles Came to Be

How to Become Famous takes a wry look at what it takes to make one’s mark, and is a fascinating reading for anyone interested in this timeless question. It will change your per-spective on what vaults some to the top—and leaves others in the dust.

Sunstein examines recent research on informational cascades, network effects, and group polarization to probe the question of how people become famous. He explores what ends up in the history books and in the literary canon and how that changes radically over time. He delves into the rich and entertaining stories of a diverse cast of famous characters throughout history.

Sunstein offers a clear and surprising answers that “influencers,” business leaders, artists, writers, politicians, and anyone who creates anything might want to consider.

Cass R. Sunstein, is Professor at Harvard Law School. Alongside Richard H. Thaler, he coined the term ‘nudging’ with the New York Times Bestseller ‘Nudge’. He has also served in the Obama administration as Administrator of the White House Office of Information and Regulatory Affairs.