How to Build Lasting Customer Relationships and Boost Growth

Business relationships are still dominated by a narrow perspective—trying to match products to customer needs and making deals. It’s a buyer-seller relationship built on a transactional mindset, and it’s not how you should be doing business. There’s a better way—orchestrating growth—in which suppliers and customers collaborate to build strategies and grow together. With clarity and precision, the Triple Fit Strategy framework will help you escape the product-centric mindset and put customers at the heart of your business strategy.

What’s more, the Triple Fit Strategy helps sales and business leaders better understand the health of their customer relationships and allocate resources for faster breakthroughs.

Triple Fit Strategy is a breakthrough approach to strategy and sales, with the power to transform businesses. Your journey to becoming a value creator starts here.

Christoph Senn is an Adjunct Professor of Marketing and Codirector of the Marketing and Sales Excellence Initiative (MSEI) at INSEAD. He is also the founder and CEO of Valuecreator, a global provider of B2B growth tools and programs.